Price vs Value and Why It Matters
[caption id="attachment_8284" align="alignnone" width="492"] The price of my Hamburger Helper hat cannot compare to what it means to me.[/caption]
I coach with a lot of very smart people who confuse price and value. Understanding the difference and applying that understanding is a key element to selling, especially in the auto repair industry, where we do the bulk of our training.
This video explains the difference in simple terms, using Hamburger Helper and Stephen King.
Jonnie Wright is the President and CEO of The Buyosphere, a customer service training, marketing and recruiting company based in Des Moines, Iowa.