"That repair is pricey." 

Says who?

Nothing will kill your ARO faster than selling out of your own pocket. Editorializing on price - "It is a cheap fix." "It's expensive." "Costs a lot." - has everything to do with your mindset and nothing to do with the customer's reality, which is based on many factors. The most important? How they see the value of getting the work done. That is the part you control. 

In today's Buyosphere Toolbox, Jonnie lays out a strategy for removing your personal biases about money that will help you increase sales. 

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