"What do we do now?"

Bill McKay (Robert Redford) famously uttered this question after winning a California senate seat in the timely 1972 political dramedy, The Candidate.  

After "winning" a customer over to your shop, the same question can be asked: What do you do now? In this week's Toolbox, Jonnie shares three customer follow up strategies that can help create an army of loyal constituents. 

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